Generating excitement about a new children's healthy snack

A product launch that’s completely crackers.

McVities’s tasked DECIDE to generate excitement for the launch of their new childrens’ healthy snacking range of Baked Crackers. DECIDE engaged retailers by bringing the concept to life across a range of touchpoints both in and out of store.

The brand’s ‘playful education’ equity was dialled up across a visually disruptive series of POS materials, which clearly communicated the variety of product shapes available, in turn attracting the attention of the younger shopper.

What we did

  • Idea Generation
  • Concept Development
  • Shopper Marketing Toolkit
  • Retailer Engagement

Insightfully inspired creative in action.


DECIDE. | Award