When it came to taking the Dr Oetker Professional UK website to the next level, DECIDE implemented a brand workshop session to determine brand essence, strategy and tone of voice, leading to the creation of a modular approach which future-proofs their digital presence, ensuring longevity and an enduring solution for the business.
The scalable solution enables the site to be rolled out in phases as the user base grows and the business requirements of the site evolve. Phases to date have included product range launches, sub-brand launches, events listings, case studies, thought leadership and bespoke customer tools.
As the website may be the first impression a prospective customer will have of the business and crucial for brand building, DECIDE created all new product and environment photography, and brought the site in line with updated DE guidelines while utilising eye-catching design and UK-centric, credible content.
As well as communicating breadth and quality of choice, an SEO analysis ensured all content was structured to maximise traffic covering the extensive product catalogue.