The fine art of cheese making.

Conjuring up the Doddington Magic

When Doddington, the award-winning dairy, wanted to redesign their artisan cheese collection, they chose DECIDE.

Following a recent rebrand by DECIDE, creating designs for their ranges of yogurts and ice creams, we were the natural choice to help enhance the visual equities of the brand and premiumise the Doddington cheese proposition.

Clear colour coding, and a visual emphasis on the individual names of the cheese, ensures that the products are easy to navigate at fixture in the finest deli counters and farm shops. The invitation on every label to ‘Taste the Doddington Magic in every mouthful’ further influences the shoppers’ purchase decision by introducing emotive messaging which implies competitive superiority.

What we did

  • Name generation
  • Brand story
  • Packaging design
  • Brand design
  • Social imagery
cuddy's cave handcrafted cheese
doddington dairy logo
doddington cheese board
Selection of doddlington cheeses

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014