Trends, insight & opinion.

Today’s older women: Rewriting the rules of ageing

Women over the age of 50 – the UK’s most affluent demographic – index higher than the market average when it comes to buying beauty and styling products and spent an astounding £2 billion in 2012. Increasingly cosmetics and fashion brands are paying attention to age and are using older models to make their brands […]

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DECIDE unwraps Christmas

  “Retailers re seeing spikes in businesss at new times of the day – through the night and early morning ‘inshopniacs”    

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DECIDE lifts the lid on World Toilet Day

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Cause-Related Marketing: Proven impact on a brand’s bottom line

Cause-Related Marketing has seen a boom in recent years, and with 98% of shoppers aware of at least one CRM programme, it’s easy to see why. Done well CRM is a smart way to influence shoppers to switch to your products. In fact, 79% of shoppers would switch to brands that support a good cause. […]

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