One week in, have you caved already? Well you’re not alone… According to a survey published this time last year by FreeDeliveryLand.co.uk, Friday 24th January 2014 was dubbed ‘Fail Friday’ as the ultimate test of willpower, the knife-edge moment when we all collapse into a spiral of gluttonous sin and temptation. Now, I’m not for […]
Many companies are investing in showing data in the most inventive ways possible, and although infographics are nothing new, the way that these are displayed and how interactive they are continue to be improved.
But what about those exclusive moments in life? The ones often reserved for ‘people who know people’, press events or big worldwide product launches? How do companies ensure that they are still exclusive, but don’t exclude the fans? Take the ‘007’ franchise, which last week revealed its latest James Bond title ‘Spectre’. Of course, not […]
Today’s older women: Rewriting the rules of ageing
Women over the age of 50 – the UK’s most affluent demographic – index higher than the market average when it comes to buying beauty and styling products and spent an astounding £2 billion in 2012. Increasingly cosmetics and fashion brands are paying attention to age and are using older models to make their brands […]
Cause-Related Marketing: Proven impact on a brand’s bottom line
Cause-Related Marketing has seen a boom in recent years, and with 98% of shoppers aware of at least one CRM programme, it’s easy to see why. Done well CRM is a smart way to influence shoppers to switch to your products. In fact, 79% of shoppers would switch to brands that support a good cause. […]