Trends, insight & opinion.

New Year’s Resolution Bang or Bust

One week in, have you caved already? Well you’re not alone… According to a survey published this time last year by FreeDeliveryLand.co.uk, Friday 24th January 2014 was dubbed ‘Fail Friday’ as the ultimate test of willpower, the knife-edge moment when we all collapse into a spiral of gluttonous sin and temptation. Now, I’m not for […]

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2014 – The Year of Big Data

Many companies are investing in showing data in the most inventive ways possible, and although infographics are nothing new, the way that these are displayed and how interactive they are continue to be improved.

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Stocking up for Christmas? DECIDE shares some of Santa’s secrets

 

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Festive greetings and happy decision-making for 2015

  The DECIDE. Offices will be closed for the Christmas holidays from noon on Tuesday 23rd December 2014 until 9am on Monday 5th January 2015.  

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You don’t have to be invited to be there.

But what about those exclusive moments in life? The ones often reserved for ‘people who know people’, press events or big worldwide product launches? How do companies ensure that they are still exclusive, but don’t exclude the fans? Take the ‘007’ franchise, which last week revealed its latest James Bond title ‘Spectre’. Of course, not […]

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Today’s older women: Rewriting the rules of ageing

Women over the age of 50 – the UK’s most affluent demographic – index higher than the market average when it comes to buying beauty and styling products and spent an astounding £2 billion in 2012. Increasingly cosmetics and fashion brands are paying attention to age and are using older models to make their brands […]

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DECIDE unwraps Christmas

  “Retailers re seeing spikes in businesss at new times of the day – through the night and early morning ‘inshopniacs”    

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DECIDE lifts the lid on World Toilet Day

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Cause-Related Marketing: Proven impact on a brand’s bottom line

Cause-Related Marketing has seen a boom in recent years, and with 98% of shoppers aware of at least one CRM programme, it’s easy to see why. Done well CRM is a smart way to influence shoppers to switch to your products. In fact, 79% of shoppers would switch to brands that support a good cause. […]

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Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014