DECIDE. | Insight

Is 93% of communication really non-verbal?

You might have heard that “93% of all communication is non-verbal, what you say is not as important as how you say it” but is this true?

Neuromarketing, Neuroscience & Consumer Psychology

The differences between Neuromarketing, Neuroscience & Consumer Psychology and why they matter. The merging fields of neuroscience and marketing.

Two milk carton boxes with text description

The Power of Packaging

Ask any FMCG marketer and they will tell you just how important product packaging is. IT IS OUR last opportunity to influence a shopper before they make a purchase. Consequently, marketers tend to try and include too much information on the packaging. They want to emphasise every possible reason [...]

People seeing a man on the cinema screen

We've been framed!

Most people have heard of subliminal advertising - the idea that marketers hide a message in an advert that subconsciously ‘brainwashes’ people into buying a brand. But is there any evidence for this? The most famous example of subliminal advertising comes from an ‘experiment’ conducted at [...]

A middle aged man with an adjusted 3d fake smile

What's in a Smile?

We all know what happens when someone asks us to smile for the camera. We pull a somewhat cheesy smile that never looks particularly convincing. But have you thought about the impact these smiles can have if featured on adverts or packaging? Of course, models are far better than [...]

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation book by Drew Westen

Library Corner: The Political Brain

Next time you are at an airport and you look at the business book section you will find a vast selection of books promising to explain the science behind marketing and behavioural science. And online the selection is even more daunting. Unfortunately, after you have read a couple, many start to appear rather similar, recounting the same stories, experiments, and case studies.

Time to get Real!

Consumer Psychology has come a long way in the last twenty years. Today most marketers will have considered the psychology behind their latest campaigns. I’d argue that this shift is primarily thanks to the publication of numerous excellent books that have brought consumer psychology to a wider audience [...]

Cartoon woman thinking about the food high in fat, salt and sugar

Fast Facts - What is HFSS?

The High Fat, Salt and Sugar (HFSS) legislation will affect brands and retailers from October 2022, the regulations will impact the way 15 food and drink categories and promoted and sold. The regulations cover volume and price promotions and product location in-store and online.

Woman shopping scanning a 10 percent off bar code

Hybrid Retail: Blending Online and In-store

Retailers are creating shopping experiences and engagement that combines the best of online and in-store to create more meaningful, seamless shopping in all channels from grocery to fashion. They are using innovation and data to meet customers wherever they are, and offer a non-disruptive, positive experience. We know that post pandemic customers have missed browsing and returning home with their purchase [...]

It's time to give Vegan some recognition

Vegan and vegetarian lifestyles are becoming increasingly common, but with new-to-industry consumers trying to pick between brands and products in-store, are packaging designers doing a good enough job of differentiation? A walk down the meat-free aisle of any UK supermarket is a reminder of how far the industry has come in the last few years. Where once there was a cramped corner of a single fridge [...]

Brands with influence

The drinks market is incredibly competitive, with any brand planning on launching a new beverage needing to find a truly distinctive point of difference in order to gain traction. PRIME Hydration, a ‘better for you’ drinks company, has identified what it hopes will be its competitive differentiator - its founders. The faces behind the brand are [...]

We’re dreaming of a green Christmas

With the global climate in crisis with soaring CO2 emissions and a growing human population, trees have never had a more important part to play in locking up carbon and producing oxygen. By increasing the UK’s tree cover, we can take an important step towards tackling climate change. That’s why sustainability is high on the […]

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