When I was originally asked to submit who my design heroes were; I thought it would be a relatively simple task...think again! There are so many and so varied. I have drawn (no pun intended) on so many influences, including the many people I have had the pleasure of meeting and working with over the years...
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I don’t really have a design hero, not because there are too many to choose from, but because I find the idea of a ‘hero’ at odds with an industry whose success is usually found in collaboration and team work. That’s not to say there aren’t individuals making excellent work..
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Selecting a personal ‘Design Hero’ is almost as challenging as choosing a favourite book, music track or movie - it all depends on context. I've chosen one, but can’t reveal who it is without first sharing the names of those that almost made it too. So here goes…
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The High Fat, Salt and Sugar (HFSS) legislation will affect brands and retailers from October 2022, the regulations will impact the way 15 food and drink categories and promoted and sold. The regulations cover volume and price promotions and product location in-store and online.
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Retailers are creating shopping experiences and engagement that combines the best of online and in-store to create more meaningful, seamless shopping in all channels from grocery to fashion. They are using innovation and data to meet customers wherever they are, and offer a non-disruptive, positive experience. We know that post pandemic customers have missed browsing and returning home with their purchase [...]
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Vegan and vegetarian lifestyles are becoming increasingly common, but with new-to-industry consumers trying to pick between brands and products in-store, are packaging designers doing a good enough job of differentiation? A walk down the meat-free aisle of any UK supermarket is a reminder of how far the industry has come in the last few years. Where once there was a cramped corner of a single fridge [...]
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The drinks market is incredibly competitive, with any brand planning on launching a new beverage needing to find a truly distinctive point of difference in order to gain traction. PRIME Hydration, a ‘better for you’ drinks company, has identified what it hopes will be its competitive differentiator - its founders. The faces behind the brand are [...]
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Unless they’re a whizz at maths, numbers don’t necessarily mean an awful lot to people when they appear in their purest ‘abstract’ form i.e. out of context with day to day living (so we’re not talking pay packets, pensions, shopping bill or energy bills here). That’s why when it comes to communicating calorie counts and […]
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It goes without saying that shoppers and consumers increasingly expect their favourite brands to be environmentally conscious and minimise their impact on our fragile environment. With so much sustainable activity being applied however, getting brands’ green credentials to stand out from the crowd and have an additional positive effect on brand perception means getting creative with […]
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When it comes to influencing shoppers’ purchase decision making, one of the most effective strategies lies in triggering their mirror-neurons. These are the neurons in the brain that fire when people see activities being undertaken. The activity represented can be anything from kicking a football or driving a car to eating food. When the shopper […]
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If you’ve ever looked to purchase a traditional watch, (you remember those aspirationally collectable, original items of wearable tech, the kind of thing with a couple of hands which noisily tick around counting out the hours, minutes and seconds, possibly with a little window denoting the date?) you may have noticed that the hands of […]
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Over the last 10-15 years there’s been a shift towards communications which appeal to the left brain (popularly referred to as System 1). This move has presented itself in the form of songs with simpler, and often more repetitive lyrics, an increase in the number of sequels and franchise movies, and fewer sitcoms on TV […]
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