Trends, insight & opinion.

DECIDE wins another prestigious DBA Design Effectiveness Award

“The new-born packaging in the UK is the best Nuby packaging I’ve ever seen.”

Eddie Hakim
Founder & President of Nuby Global

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Take A Look In The Mirror

When it comes to influencing shoppers’ purchase decision making, one of the most effective strategies lies in triggering their mirror-neurons. These are the neurons in the brain that fire when people see activities being undertaken. The activity represented can be anything from kicking a football or driving a car to eating food. When the shopper […]

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It’s all a matter of context

Unless they’re a whizz at maths, numbers don’t necessarily mean an awful lot to people when they appear in their purest ‘abstract’ form i.e. out of context with day to day living (so we’re not talking pay packets, pensions, shopping bill or energy bills here). That’s why when it comes to communicating calorie counts and […]

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Design Trends 2020

Achieving cut-through with shoppers in 2020 in what will continue to be an increasingly crowded marketplace, and during a global financial downturn, is going to be more challenging than ever. Shoppers are going to be counting every penny (cent or Euro), and therefore looking to optimise the value of any purchase decisions while still seeking […]

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It’s been emotional!

Over the last 10-15 years there’s been a shift towards communications which appeal to the left brain (popularly referred to as System 1). This move has presented itself in the form of songs with simpler, and often more repetitive lyrics, an increase in the number of sequels and franchise movies, and fewer sitcoms on TV […]

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Christmas needn’t cost the earth

With the global climate in crisis with soaring CO2 emissions and a growing human population, trees have never had a more important part to play in locking up carbon and producing oxygen.By increasing the UK’s tree cover, we can take an important step towards tackling climate change.That’s why sustainability is high on the agenda at […]

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Feel good brands in a feel bad world

We live in unsettled times – what with the trials and tribulations of Brexit, the rise in crime, the pressures on the NHS and the collapse of the High Street. Shoppers have rarely felt so frustrated and depressed. And when shoppers feel down, it usually results in decreased sales for brands. At times like this, […]

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Green Kit Kat anyone?

It goes without saying that shoppers and consumers increasingly expect their favourite brands to be environmentally conscious and minimise their impact on our fragile environment. With so much sustainable activity being applied however, getting brands’ green credentials to stand out from the crowd and have an additional positive effect on brand perception means getting creative with […]

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Our talented team at the awards ceremony

Wish Upon a Pizza Wins Silver!

You wished for it, we delivered and WON! We recently attended the IPM Awards in London and came away with a silver award in the Food: Frozen & Chilled category, for our Chicago Town Wish Upon A Pizza campaign. The interactive build your own pizza gamification collected insight from Pizza Fanatics, whilst promoting Chicago Town […]

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We’re being silly for a serious cause!

Check out team DECIDE and Louis Theroux with our Christmas Jumpers – eating cake and raising money for Brain Tumour Research…

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10 Things that make the North great

Inspired by our recent Packaging Design work for North Chocolates – a range of small batch, gourmet chocolate bars featuring illustrations of some of the great things the North has to celebrate and the current Great Exhibition of the North – a celebration of the innovative creative culture of the North of England, we thought it […]

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Mad as Hatters

Team DECIDE are looking rather ‘ Hat’tastic today – we’re all raising money for Brain Tumour Research, wearing our best hats, eating cake and dontating like crazy on our ‘Wear a Hat Day’! Our donations will be sent to this amazing charity to fund their life-saving science.  This charity is very close to our hearts as we continue […]

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Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014