Consumer behaviours are constantly changing, and the consumer of today is a completely different animal to that of years gone by. As a result retailers and brands have to adapt and shift their strategies or face annihilation in the face of a new retailer versus consumer ‘arms race’. Consider the humble supermarket visit, once […]
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Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]
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Artificial intelligence is set to change the face of retail, yet only a few brands are capitalising on its current potential. Budget is a key barrier for marketers, as the computing technology required to make sense of unstructured data sets can be cost prohibitive for smaller brands. Those contemplating an investment may be hesitating due […]
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In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]
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DECIDE’s creative workspace has had a bit of a makeover and we’re all feeling upbeat as a result. DECIDE’s dedicated quiet zones and coffee bar’s style meeting areas make work so much more motivational and fun. In our inspiration room, wall to wall clouds on a blue sky background bring the outside, inside; vivid, intriguing […]
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POME – What’s it all about? Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use personal hygiene and skincare for the first time all carr corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases. […]
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Proud moment at Junior Great North Run Huge congratulations to first time runner at the Simplyhealth Junior Great North Run 2017 Jamie Gee and his Dad, DECIDE’s John Gee who completed the 4 kilometres on Saturday 9th September along with around 6,000 other young runners – a fantastic achievement!
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Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]
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Little feet in shoes are protected feet… There are 300 million barefoot children worldwide. 58 million children worldwide are not in school. 29 million of these are because they do not have the means. In many countries, you cannot go to school without a pair of shoes. This makes children extremely vulnerable to infection by […]
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Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]
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TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]
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Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter. The Academy, formed in 1994, […]
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