Feeling festive with Chicago Town Pizza Fanatics

The Wish Upon A Pizza campaign brought about the opportunity for Dr. Oekter to promote the breadth of Chicago Town’s ranges and expertise, whilst capitalising on the key trend of gift giving during the festive season.

Aimed at the brands ‘pizza fanatics’ target audience, the ‘build your own pizza’ gamification activations main objective was to gain further insight into the consumer market, with a view of enhancing the current database, in turn supporting future email campaign communications.

Activated during the busy festive period where competitors rely heavily on price incentives to engage consumers, Chicago Town were open to doing things differently by tapping into the trend of personalisation. Giving users a place to build their own perfect pizza in three simple steps, followed by a simple opt-in form for a chance to win their creation, delivered to their door.

And we didn’t stop there… to combine both online and offline mediums we created custom campaign packaging to guide users through a multi-faceted experience. Thinking both inside and outside the pizza box!

From concept to creative, development and finally launch, this campaign created maximum impact during the festive countdown.

What we did

  • UX and Design
  • Creative Development
  • Email Marketing
  • CMS Integration
  • Data and Competition Management
  • Packaging Design

During the 18 day activation we received 24,449 competition opt-ins and 6,452 newsletter sign ups, surpassing the high benchmark.