As of April 21st 2015 Google will rank a website higher if it is mobile-friendly.

That’s right, a hard earned Google ranking and keyword strategy could be in jeopardy if the site isn’t ready for Google’s update.

Not only does a mobile responsive site allow users to reach optimised content anytime, it is now essential to maintain positive Google rankings.


What are the reasons behind the change?

The update from Google will ultimately allow users easier access to relevant content.

The user experience is king, and shoppers on-the-move like to access the nearest coffee shop or local bar websites within seconds, without having to wait for the desktop version to load up.

The move from Google will prevent users from accessing sites that include unplayable content such as Flash videos, as well as pages with large download sizes; protecting users from unnecessary download charges.

It’s a positive move from Google, and brands should adapt to these new measures as soon as possible to ensure a solid mobile search ranking.

Google are already showing signs in of favouring mobile websites. Google are including mobile-friendly labels in search results, releasing a website testing tool and increasing messaging to encourage site owners to make the move to being mobile-friendly.


What does this mean for sites and what should website managers be considering?

  • Avoid software that isn’t common to mobile devices such as Flash animations of Flash video players
  • Use text that is readable without zooming
  • Size content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart to avoid the users tapping the incorrect one
  • Keep an eye on the page download size; users will have varying speeds on the go


How can websites meet the mobile-friendly criteria?


Is your site ready for April 21st?


Google have created a tool that measures pages against Google’s mobile-friendly criteria.

See how your page performs at:


Looking for help in preparing your website for Google’s update?

Get in touch and our team will be happy to discuss your site and the steps needed to meet the Google’s upcoming mobile-friendly criteria.

Posted by

Martin Gordon


8th April 2015


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