Spontaneous gifting for younger consumers
Travellers shopping in Duty Free are time-poor, travel-weary and easily distracted by the hustle and bustle of airport environments.
They need to be visually stimulated with product packaging that is attention-grabbing and offers something different to the ‘sea-of-sameness’ in Duty Free retail.
When asked to make this dream a reality for 2 brands in collaboration, we waved our creative wand to provide an exciting, dual-branded and ‘traveller-friendly’ packaging solution.
A unique visual profile is more effective than a thousand words in the international language of travel retail.
What we did
- Idea Generation
- Concept Development
- Structural Design
- Packaging Design