Great design travels well.

Spontaneous gifting for younger consumers

Travellers shopping in Duty Free are time-poor, travel-weary and easily distracted by the hustle and bustle of airports. In order to grab their attention, shoppers need to be visually stimulated with product packaging that’s visually differentiated and offers something truly different to the competition.

When Nestle asked DECIDE to combine the power of two popular kids’ brands – Smarties and Disney – to attract the attention of younger travellers we came up with the concept of a unique dispenser which visually integrates the two brand universes whilst retaining their own unique personalities.

The dispenser offers portion control – which appeals to the parent – and interactive fun, delicious goodies and second use play for the younger traveller.

What we did

  • Idea generation
  • Concept development
  • Structural design
  • Packaging design

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014