Taking a healthy approach to step-change…

Understanding the mind-set of a mother is something which comes naturally to many of the DECIDE team members, so when tasked to create a disruptive shopper marketing campaign to promote the benefits of Pharmaton Kiddi vitamin supplements which resonates with the mum shopper and as a result increases their propensity to purchase, there was only one way to ensure their child has ‘the best start in life’…


What we did

  • Idea Generation
  • Concept Development
  • Shopper Marketing Toolkit