The trend for coffee-drinking continues to go from strength to strength providing opportunity for new brands, but also the challenge that a crowded marketplace presents. When tasked with branding a new cold brew coffee for Navaho Coffee it was essential that it could target – and own – a potential gap in the marketplace.
Capitalising on the trend for ‘healthier’ coffee drinking, the LIMITLESS Cold Brew brand was born. A combination of coffee and filtered water and nothing else; zero calories, zero sugar and dairy free, Limitless is a versatile drink. It’s not only delicious, but ideal for increasing alertness and boosting concentration with a perfect balance of caffeine to unlock energy naturally. The brand can now position itself as a lifestyle accessory and the perfect gym companion for those seeking a more ‘natural’ energy boost alternative to sugary drinks.