Making the cut.

A site that's a cut above the rest

Hob Salons was hampered by a non-responsive website that didn’t reflect the brand personality, ethos or equity; putting off customers with a site that didn’t inspire or delight. It was at this point when DECIDE stepped in and opened the brand’s eyes to an opportunity the create something visually striking and effective in driving the brand message and ultimately online bookings.

We created a responsive website that reflects the brand’s premium and cutting edge personality, that will provide longevity for the coming years. The website was built within a bespoke content management system for versatility,  delivering a responsive website that is visually rich to excite users. The website showcases the Creative Director and 5x British Hairdresser of the Year’s award-winning collections in its full glory (Akin Konizi).

Every touchpoint on the luxury omni-channel shopper journey should create an immersive brand experience.

What we did

  • Concept and strategy
  • Wireframes
  • Technical specification
  • User research
  • UX and Design
  • Web development
  • Online booking integration

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014