Getting fanatical about pizza

Bringing new shoppers to the Frozen Category can be challenging, so during Euro’s 2016, DECIDE designed a really fun and addictive online game ‘The Dough Ball Challenge’ to drive awareness and sales of Chicago Town Pizza whilst positioning the brand as a relevant player and entertainment brand within sporting events.

We created a microsite, leaderboard-based HTML5 game allowing the player to choose from their favourite of 24 available teams to play for, with an instant win mechanic and weekly draws to keep the players captivated.

We brought the Campaign to life across a range of shopper touchpoints in Waitrose, Sainsbury’s and Co-Op and created a shopper toolkit for the smaller independent and convenience sector.

A truly integrated campaign to entertain the shopper


What we did

  • HTML5 game
  • Responsive campaign site
  • Email Marketing
  • Creative & UX

1.5m visits. Over 200m scores in points. 1 addictive HTML5 game.Dough Ball Challenge.