A shopper campaign that's out of this world.

A brand proposition with real stopping power

Boots asked DECIDE to create one of the biggest campaigns of the year for Dual Defence, a product proven to shorten the duration and severity of colds and flu if taken at the first sign of symptoms.

Our creative solution? We applied d3thinking to help us create a memorable shopper toolkit, which was visually disruptive and educational. The striking key visual of a mother and child in space suits on a crowded Tube train visually communicated the protection afforded by the product in a germ-ridden environment.

The campaign was brought to life at an internal launch aimed at optimising brand team engagement, in-store and online via FSDU’s, CDU’s, digital posters, social media posts and online banners. Plus a London Underground campaign in which the Tube maps on trains were replaced with humorous alternatives that resonated with sufferers of cold & flu symptoms – Snotting Hill, Snoreditch, Barking Cough and Coughfosters.

What we did

  • Digital
  • Concept development
  • d3 Design measurement
  • Brand team engagement
  • Shopper marketing

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014