Enviable experience

We are the longest-established independent creative consultancy in the UK with over 60 years’ experience working across a diverse range of categories and sectors with some of the world’s best-loved FMCG brands.

Our award-winning team is an eclectic mix of over 50 talented creative thinkers, strategists, shopper psychologists, planners and awesome designers across 3 locations.

DECIDE academia

Research Partnerships

Our unique knowledge-sharing partnerships with leading academic institutions, including Durham University Business School and Northumbria University, School of Design, help us better understand the emotional and rational triggers affecting shopper & consumer decision-making.



Unique Adaptive Method

Our internationally recognised design measurement methodology, ‘d3thinking’, informs and inspires creative journeys that reduce the commercial risk associated with design development and innovation, increase speed to market, and drive design value.


Unique Proprietary Process

DECIDE is more than just a name, it’s also the way that we work. Developed from our research partnerships, it’s a robust and proven process that is ingrained in everything that we do as a service offering to add value at each stage of every project, from unearthing relevant insights through to delivering commercially effective design.

DECIDE process Awards