As global spending on domestic animals is set to break through the $100bn barrier for the first time ever, and UK spending in particular reaches all-time highs, DECIDE. Explores what opportunities for innovation lie in store for FMCG brands to indulge a growing nation of “pet parents”.

9% of all UK pets now have their own Facebook, Twitter or YouTube channel.

Topping the list of supermarket products to have gained the most popularity in 2014; free-from’ brands certainly aren’t missing a trick when it comes to moving into the mainstream market.

28% of owners include/add vitamin supplements to their pet's daily meals.

As a huge industry emerges, creating products that exclude ingredients such as gluten, wheat, dairy and lactose, what considerations must YOUR brand take to ensure YOU aren’t left ‘free-from’ this lucrative £365 million market?

Pet care whitepaper

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