The best start in life.

Taking a healthy approach to step-change

Understanding the mind-set of mums was essential when it came to creating a Pharmaton Children’s Supplements shopper campaign in the Irish market.

Based around the key insight that mum’s want the best for their children, the campaign featured a group of healthy children, alongside their dreams and aspirations for the future.

The concept of educating mums on which vitamins and supplements to provide their children with a healthy start in life was communicated in a fun and engaging way. The hero children were dressed up as their aspirational future ‘adult’ selves, and their stories featured across a suite of POS materials including giant-sized packaging in-store and educational leaflets.

What we did

  • Idea Generation
  • Concept Development
  • Shopper Marketing Toolkit
pictures of pharmaton in store
irish mum's number one choice
pharmaton in store shelves
Pharmaton educational leaflets

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014