Creating a buzz around honey.

A Hive of Activity

The team at DECIDE became a hive of activity when creating a new brand identity for the relaunch for a luxury range of honeys which would stand out in what’s an increasingly crowded sector.

‘The Travelling Bee Co’ identity was applied across packaging, POS and Food Displays (winning Best Stand in Show). Designed to enhance its unique personality, artisanal qualities and Northumbrian heritage, we helped future-proof the brand by identifying new opportunities to extend the portfolio of products in both food and non-food sectors.

The creation of the new brand identity and packaging helped to increase sales by over 500%. As well as transforming the business and securing listings in premium retailers and resulted in a Silver DBA Design Effectiveness Award win.

What we did

  • Copywriting
  • Strategy implementation
  • Concept development
  • Branding workshop
  • Branding
  • Packaging design
  • Digital concept
  • POS & Stand signage
Travelling bee product basket
travelling bee logo redesign
silver DBA design effectiveness award
Travelling bee product range

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014