McVities’s tasked DECIDE to generate excitement for the launch of their new childrens’ healthy snacking range of Baked Crackers. DECIDE engaged retailers by bringing the concept to life across a range of touchpoints both in and out of store.
The brand’s ‘playful education’ equity was dialled up across a visually disruptive series of POS materials, which clearly communicated the variety of product shapes available, in turn attracting the attention of the younger shopper.