North by name...North by nature.

A Great Exhibition deserves great design

Inspired by a seminar in which DECIDE explained how we use our proprietary d3thinking insight tools to influence shopper decision making, Bev Stephenson, founder of North Chocolates approached us to create the range identity for a new selection of luxury chocolates. The range was to celebrate the North East’s pioneering spirit in art, design and innovation as part of The Great Exhibition of The North.

The new design features craft paper stock imagery to enhance the product’s artisanal, handmade cues, with a colour coded splash of ink to visually differentiate each product. Map and compass graphics reinforce the local provenance of the chocolate, with specially commissioned illustrations by local artist Suzanne Homer of local landmarks; from the iconic Tyne Bridge to Grey’s Monument celebrating the Earl who gave his name to the famous tea.

What we did

  • Packaging Design
  • Range rationalisation
  • Shopper Marketing
North chocolates range
north chocolates dark chocolate
discover the true taste of the north leaflet
North chocolates with island drawing background

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014