POS power upgrade for Morrisons

This project focused on enhancing Morrisons' Flash POS materials to improve the shopping experience and highlight product benefits. A new POS toolkit and WOW display were created to showcase the Power Mop washable concept, while clear copy helped educate shoppers on product features. The campaign adhered to Morrisons' POS specs, delivering high-res print files, and was extended to digital platforms like Pinterest and Amazon

What we did

The campaign activation spanned the following touchpoints:

  • Design consideration to explore streamlining the existing FLASH POS to improve ease of shop and distinguish the key differences and benefits between the Flash pillars.
  • To include copy consideration to explore compelling and clear pillar claims to help educate shoppers.
  • New POS toolkit to support the launch of the NEW power mop washable concept
  • WOW POS to showcase the NEW power mop washable concept to bring this to life in-store
  • Artworking to specifics Morrisons POS specs and supplying high-res print files
  • This then rolled out to Pinterest / Amazon digital banners. 
A 3D render of the instore fixture for Flash Power Mop Spray A 3D render of the instore fixture for Flash Power Mop Spray A 3D render of the instore fixture for Flash Power Mop Spray An instore photo of a Flash advert on the floor down the aisle

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