Lighting up the Iuxury ice cream market.

Delivering the Doddington Magic

When Doddington, the award-winning dairy, wanted to launch a new luxury collection of indulgent ice creams carefully curated and skilfully crafted to appeal to connoisseurs who enjoy the finer gourmet experiences in life, they chose DECIDE.

Following a recent rebrand with DECIDE, creating designs for their ranges of yogurt, ice cream and cheeses positioning the Doddington brand as a premium artisan proposition, DECIDE was the natural choice to help them consolidate their reputation and open up this luxury market. Inspired by the company’s location at the foothills of the Cheviots in genuine Dark Skies country we built a brand story around their unique terroire, creating a range of premium packaging designed to encourage shoppers to ‘discover where the magic happens’.

What we did

  • Name generation
  • Brand story
  • Brand design
  • Packaging design
  • Social imagery
  • PR comms
dark skies madagascan vanilla ice cream
dark skies
dark skies belgian chocolate ice cream
dark skies ice cream range
doddington cheese range

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014