A new social test and learn to inspire parents by showcasing Dairylea’s fun, easy and tasty lunch offering.
With only 3 weeks to deliver in time for Christmas holidays we created the concept: ‘Make lunch creative-lea with Dairylea’
A fully rounded omni-channel campaign. Big creative idea, Key visual, recipes, storyboards, video shoot for four videos that showcase fun, child friendly sandwiches that can be made using everyday staple ingredients and, of course, Dairylea.
The campaign reached 56% of parents with kids in just 3 weeks.
View through rates were 160% higher than Facebook norms at 15.3% for 3 seconds.
Engagement rates were 59% higher than norms.
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