Having helped Chicago Town Deep Dish frozen pizza move from No. 4 to No. 1 in the UK, and managing total brand alignment across all sub-brands in the pizza portfolio, excited was not the word when we were tasked with the omnichannel communication of the brand’s latest promotion.
It seemed only natural for the brand that satisfies even the most ravenous of appetites to team up with Universal Studios Jurassic World for a promotional partnership during the UK DVD release. We developed a fully integrated range of design solutions for key touch points on the Chicago Town shopper journey, maximising individual brand equities in a disruptive dual-branded approach.
An epic partnership between No1 frozen pizza brand and the UKs biggest movie of the year. The Jurassic campaign led to a significant increase in value sales across the major retailers for Dr Oetker’s Deep Dish and Takeaway Brands as well as a total social media reach of 902,013.