Boots asked DECIDE to create one of the biggest campaigns of the year for Dual Defence, a product proven to shorten the duration and severity of colds and flu if taken at the first sign of symptoms.
Our creative solution? We applied d3thinking to help us create a memorable shopper toolkit, which was visually disruptive and educational. The striking key visual of a mother and child in space suits on a crowded Tube train visually communicated the protection afforded by the product in a germ-ridden environment.
The campaign was brought to life at an internal launch aimed at optimising brand team engagement, in-store and online via FSDU’s, CDU’s, digital posters, social media posts and online banners. Plus a London Underground campaign in which the Tube maps on trains were replaced with humorous alternatives that resonated with sufferers of cold & flu symptoms – Snotting Hill, Snoreditch, Barking Cough and Coughfosters.