A shopper campaign that's out of this world.

A brand proposition with real stopping power

Boots asked DECIDE to create one of the biggest campaigns of the year for Dual Defence, a product proven to shorten the duration and severity of colds and flu if taken at the first sign of symptoms.

Our creative solution? We applied d3thinking to help us create a memorable shopper toolkit, which was visually disruptive and educational. The striking key visual of a mother and child in space suits on a crowded Tube train visually communicated the protection afforded by the product in a germ-ridden environment.

The campaign was brought to life at an internal launch aimed at optimising brand team engagement, in-store and online via FSDU’s, CDU’s, digital posters, social media posts and online banners. Plus a London Underground campaign in which the Tube maps on trains were replaced with humorous alternatives that resonated with sufferers of cold & flu symptoms – Snotting Hill, Snoreditch, Barking Cough and Coughfosters.

What we did

  • Digital
  • Concept development
  • d3 Design measurement
  • Brand team engagement
  • Shopper marketing
Cold and flu like symptoms underground map
Dual defence packaging redesign
Dual defence advertisement on mobile
Different marketing techniques used to market boots dual defence

Insightfully inspired creative in action.


Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014