Meet the team

We're an eclectic mix of cutting-edge creatives, award-winning big-brained strategists and leave-no-stone-unturned consumer insight specialists. We’re all experts in our fields and all very different, but we have one thing in common...we’re all d3thinkers

Jerry Hall

Executive Chairman

Joining DECIDE 25 years ago as Finance Director after previously working in the Financial Management sector, Jeremy’s role has evolved so that he now heads up the consultancy’s strategy and oversees all financial, legal, administrative and commercial matters.
“The best decision I ever made? Deciding to combine my analytical skills with my creative thinking. I come from a creative family (my son is a London-based musical director and my daughter an illustrator) and having the ability to integrate what are often perceived as polar-opposite skill sets has helped me play a key role in ensuring DECIDE achieves a genuinely competitive edge in the marketplace.”

close

Alistair Quinn

Group Commercial Director

Alistair manages the business development team, strengthening the depth and quality of accounts across the DECIDE client portfolio. His focus remains on nurturing client relationships at a senior level across key accounts, such as Dr Oetker and Tangerine.
“Best decision I ever made? Deciding to buy fishing rights on a stretch of the River Tweed. It’s great to get out of the office occasionally, clear my mind and really think about the business from a different perspective. (Oh, and if I’m lucky, I get to bump into some of the Hollywood stars who also fish the river to escape the gaze of the paparazzi!)”

close

Grant Marshall

Executive Creative Director

With over 40 years helping leading brands weather the extremes of boom and bust, Grant’s knowledge and expertise today proves invaluable in helping them achieve a truly competitive edge. Responsible for the overall creative direction of the consultancy, he works with Creative Heads across the consultancy’s core disciplines.
“Best decision I ever made? Deciding to follow in the footsteps of my grandfather (who designed the iconic Fairy baby character for P&G in 1936), and my parents and uncles in choosing to enter the creative industry. No two days are ever the same, and there’s always a new challenge to solve. It’s been quite a ride!”

close

Rosy Parker-Blair

Group Clients Services Director

As a member of The Institute of Direct Marketing and a Business Leader with The Marketing Society, Rosy leads the Client Services team, overseeing projects across the business, with a particular focus on P&G Western and Eastern Europe. She is also responsible for recruitment and training.
“The best decision I ever made? Deciding to leave my position as a design head within a leading textile company to enter the world of brand design. It allowed me to compare and contrast management styles and ways of working which I like to think help add value to all my business relationships and make them super-effective.”

close

Michael Pagan

Operations Director

Michael's strategic thinking, organisational skills and analytical mind have been key in advising and helping clients such as Spectrum and P&G to achieve - or in many cases, exceed - their growth targets. Michael oversees research partnerships with Durham University Business School, where he is a regular speaker.
“Best decision I ever made? Deciding to do my MA in Marketing with Durham Business School (for which I gained a Distinction). It was mind-opening and has enabled me to optimise the effectiveness of many of the strategies I recommend at C-suite level.”

close

John Gee

Client Development Director

John’s previous experience as a buyer for Tesco and handling the P&G account at a large production house has equipped him with the knowledge to optimise retailer differentiation across shopper campaigns and nurture DECIDE’s 60 year relationship with P&G. His team building skills and industry experience have driven business development with Boots, Duracell, Coty and Spectrum.
“Best decision I ever made? Deciding to enter the world of recruitment (and, of course, choosing to leave it to join DECIDE.) It equipped me with a real talent for networking which has proved invaluable in helping cement client relationships and opening up new opportunities between businesses.”

close

Lesley Marshall

Creative Insights Director

With an MA in Design Management (Distinction) from Northumbria University, Lesley brings in-depth experience to a unique combination of disciplines across design, planning and consumer insight. She was instrumental in developing DECIDE’s unique design evaluation tool, d3eclipse, and has presented papers on design thinking at international conferences, including the European Academy of Design in Paris (2015) and Rome (2017).
“Best decision I ever made? Deciding to be a guest lecturer on the Masters Design Management programme at Northumbria University School of Design. Exploring design value with students from across the globe has helped my understanding and appreciation of the influence of different cultures on design thinking."

close

Joanne Chater

Finance Director

Having previously worked as a Business Planner for chemical group ICI and as a Group Accountant, Joanne has a wealth of experience which, combined with the knowledge she gained from her BSc (Hons) in Business Quantitive Methods, she applies to great effect. Overseeing the accounting function, Joanne produces monthly management reports and prepares the statutory accounts, reporting directly to the Executive Chairman.
“Best decision I ever made? Deciding to gain experience in a variety of different businesses before joining DECIDE. It’s given me invaluable business skills which I apply on a daily basis to ensure that the consultancy management team are always fully informed.”

close

Joanne Horne

Digital Operations Director

With over 15 years’ experience in project and operations management, 7 of these being in the digital sector, Joanne leads our digital team ensuring our clients receive the best possible service with high quality deliverables. She has a proven track record in delivering outstanding results on high profile projects and establishing excellent stakeholder relationships.
"Best decision I ever made? Deciding to take the leap from the events management sector into the digital sector. I'm still applying many of the transferrable skills I developed, whilst learning new skills and continuously enhancing my knowledge in digital marketing to ensure we continue to deliver the most effective solutions for all our clients."

close

Martin Gordon

Digital Creative Director

With over 16 years in the creative industry Martin has lived and breathed Digital, Tech & Marketing across Client-side, Agency and SaaS worlds. Martin is responsible for the overall digital creative direction and strategic approach to activations working closely with our partners. Always looking to innovate Martin is willing to ask the tough questions and push boundaries to win together as a team.
"Best decision I ever made? Deciding to embrace the reality of constant change. In the ultra-fast-paced world of digital being mentally ready for what’s next and the unknowns that come with the territory is essential. It is in this sweet spot of ‘not knowing’ where true creativity (and sometimes magic) happens."

close

Jo Turnbull

Head of Shopper Marketing

I began my career as a packaging and instore communications designer, but quickly realised I had a passion for project management and relationship building. I spent the next 13 years in retail own-brand design management at Asda and then Morrison’s. From there grew my obsession for retail and the whole shopper experience. I love the challenge of finding new and creative ways to disrupt and engage. Over time I’ve built up a wealth of insider knowledge, which gives us a distinct advantage with our clients. I think there’s nothing better than the feeling of landing a ‘winning’ campaign and seeing it come to life in store.

close

Jo Errington-Stevens

Head of Business Development

close

Nat Walker

Senior Front End Developer

close

Anthony Welch

Senior Account Manager

close

Sandra Cook

Receptionist

close

Shaun McCririck

Print Production Manager

close

Colin Brownson

Senior Designer

close

Tracy Rochead

Senior Designer

close

Chris Fawcett

Senior Designer

close

Amanda Clough

Shopper Marketing Project Manager

close

Steve Burke

Senior Visualisation Designer

close

Amy Parker

Digital Account Manager

close

Ian Wilson

Head of Technical Services

close

Craig Sharpe

Artwork Image Specialist

close

Nicola Dixon

Artwork Image Specialist

close

Mac Patterson

Senior Strategy & Planning Designer

close

Carol Jenkins

General Office Manager

close

Lynton Wall-Palmer

Digital Designer

close

Mark Lloyd

Front End Developer

close

Lesley Hall

Receptionist

close

Tom Hodgson

Senior Back End Developer

close

Fiona Harrison

Shopper Marketing Designer

close

Gary Scott

Artwork Systems Specialist

close

Neil Tomlin

Front End Developer

close

Maria Blake

Environments Project Manager

close

Sean Martin

Digital Designer

close

Richard Miller

Shopper Marketing Designer

close

Mat Karbownik

Project Administrator

close

Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014