DECIDE is truly unique

It all started with our Pan-European parent company, Lonsdale Hands, back in the 1950’s. Our thinking then was the same as it is now – that shopper marketing and packaging design are two sides of the same coin.

Established in 1953, we’re proudly independent and the longest-established independent creative consultancy in the UK.


Constantly Evolving

We’ve been through the occasional name change over the years – from The Design Group, to tdg and most recently DECIDE to better reflect our unique proposition.

But one thing that hasn’t changed are the qualities we look for in every member of our team – intelligent, creative, ingenious, fun-loving, boundary-pushing and committed to delivering the very best solutions for our clients.

See who we're about

Meet the Team

There is no 'I' in team (unless it wasn’t spell checked!), but there is one in Individual.

Our team consists of very definite individuals, with very diverse personalities, backgrounds, and experiences who produce outstanding, insightful, creative results for our clients.

You make 32,000 decisions every day.

What will be your next?