We recently attended the IPM Awards in London and came away with a silver award in the Food: Frozen & Chilled category, for our Chicago Town Wish Upon A Pizza campaign.
The interactive build your own pizza gamification collected insight from Pizza Fanatics, whilst promoting Chicago Town product development. Activated during the busy festive period, Chicago Town were open to doing things differently by tapping into the trend of personalisation. Giving users a place to build their own perfect pizza in three simple steps, followed by a simple opt-in form for a chance to win their creation, delivered to their door!
You can read more about the campaign and find out why we won over on our case studies page.
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Design trends for 2020
Achieving cut-through with shoppers in 2020 in what will continue to be an increasingly crowded marketplace, and during a global financial downturn, is going to be more challenging than ever. Shoppers are going to be counting every penny (cent or Euro), and therefore looking to optimise the value of any purchase decisions while still seeking […]
Inspired by our recent Packaging Design work for North Chocolates – a range of small batch, gourmet chocolate bars featuring illustrations of some of the great things the North has to celebrate and the current Great Exhibition of the North – a celebration of the innovative creative culture of the North of England, we thought it […]