Trends, insight & opinion.

Wearing The Health Halo

    Self-diagnosis and an increased awareness of allergies and intolerances are ramping up the desirability for ‘free-‘from’ living. 1 in 5 (22%) of the population now consider themselves to have some form of food allergy or intolerance. And in the battle of sexes, a strong bias leans towards women who say they suffer 63% vs. […]

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Don’t forget Dementia Awareness Week!

  More melons please… It seems pretty trivial, humorous even – forgetting what you have in the fridge and, in my late mum’s case, buying a glut of melons every week (or tinned peaches in the case of the endearing Maud, in Emma Healey’s hugely insightful novel “Elizabeth is Missing”) – not remembering there are […]

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SAY YES TO LESS

Could it be that we’re finally leaving the era of faux beauty? Over the last few decades, beauty brands have unveiled an ever-widening range of hair and beauty products to make skin look tighter and younger, and hair smoother, fuller and longer. Yet in recent years there’s been an introduction to less-invasive treatments that revive […]

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DECIDE. presents d3thinking tool white paper at global EAD conference in Paris.

Lesley Marshall, Associate Director of Design Management at DECIDE, presented her white paper on the unique d3thinking tool (which aims to minimise the commercial risk associated with design development and innovation) at the prestigious 11th European Academy of Design Conference in Paris last week. [tw-column width=”one-half”]The 3-day event, pushing the boundaries of the design of tools and processes […]

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What kind of Humaniser are you?

Gone are the days when our pets would be banished to the dog house! With 65 million pets in the UK and 45% of households owning a pet, there is no denying that Britain is a nation of pet-lovers. Did you know? Pet owners spend on average £70 a month on their furry friends – […]

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3 (hundred) is a magic number

Price can communicate a variety of messages – yes, it can position a product as cheap, or alternatively as good quality, good value or luxury, and therefore in the right circumstances a higher pricing policy can sometimes be perceived as a positive thing (in fact in research even analgesics are perceived as more effective when […]

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What value can a smile add to your brand?

  First, some facts to put a smile on your face… We’re born smiling. Even in the womb, babies smile in their asleep. As children we smile up to 400 times a day, and even as adults (despite the worries of keeping up with the mortgage repayments and sorting a pension!) a third of us […]

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Discover the top health trend that’s taking the world of nutrition by storm!

I’m talking about coconut oil, the Holy Grail of all natural products. This nut may fall close to the tree but its powers reach far beyond the sand…proving just as beneficial externally as it is taken internally, and surprisingly can be used for both skin and hair. As part of Nutrition Awareness week, DECIDE. recognises that […]

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World Voice Day: Why the word will always come from the mouth, not a tweet

It’s easy to forget that in this digital age of social media, we all still have vocal chords that allow us to talk in person or over the phone.  I realise a certain irony in me sharing my views here, digitally, rather than vocally.  As I will explain in a moment, Hillary Clinton and I have […]

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Consumer Psychologist joins DECIDE. – what does this mean for you?

James has an MSc in Consumer Psychology and has gained relevant expertise both in the UK and overseas markets, working on commercial projects such as the launch of a beverage brand and the creation and management of CRM campaigns. James’s appointment also marks the start of our second Knowledge Transfer Partnership (KTP) with Durham University […]

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Customer-centric vs. Customer-focused: Which are you?

It means a lot of things; some definitions can be long and drawn-out, while others more succinct.  But one thing is for certain:  customers must be central to your business; as without them it will quickly disappear. Being customer-centric is often confused with being customer-focused – but, the reality is, there’s a big difference. Put simply, being […]

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Low Cost Airlines v Low Cost Retailers: The effect for consumers

Not so long ago, there were two types of airlines. There were the ‘no-frills’, ‘low-cost’ airlines, where groups of people gathered at the boarding gate half expecting a starting gun to go off, and where boarding would begin at the speed of the 100m Finals at the Olympics. You’d run for the plane (a true […]

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Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014