Trends, insight & opinion.

Take A Look In The Mirror

When it comes to influencing shoppers’ purchase decision making, one of the most effective strategies lies in triggering their mirror-neurons. These are the neurons in the brain that fire when people see activities being undertaken. The activity represented can be anything from kicking a football or driving a car to eating food. When the shopper […]

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Design Trends 2020

Achieving cut-through with shoppers in 2020 in what will continue to be an increasingly crowded marketplace, and during a global financial downturn, is going to be more challenging than ever. Shoppers are going to be counting every penny (cent or Euro), and therefore looking to optimise the value of any purchase decisions while still seeking […]

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Our talented team at the awards ceremony

Wish Upon a Pizza Wins Silver!

You wished for it, we delivered and WON! We recently attended the IPM Awards in London and came away with a silver award in the Food: Frozen & Chilled category, for our Chicago Town Wish Upon A Pizza campaign. The interactive build your own pizza gamification collected insight from Pizza Fanatics, whilst promoting Chicago Town […]

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We’re being silly for a serious cause!

Check out team DECIDE and Louis Theroux with our Christmas Jumpers – eating cake and raising money for Brain Tumour Research…

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10 Things that make the North great

Inspired by our recent Packaging Design work for North Chocolates – a range of small batch, gourmet chocolate bars featuring illustrations of some of the great things the North has to celebrate and the current Great Exhibition of the North – a celebration of the innovative creative culture of the North of England, we thought it […]

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Mad as Hatters

Team DECIDE are looking rather ‘ Hat’tastic today – we’re all raising money for Brain Tumour Research, wearing our best hats, eating cake and dontating like crazy on our ‘Wear a Hat Day’! Our donations will be sent to this amazing charity to fund their life-saving science.  This charity is very close to our hearts as we continue […]

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Generation Z as a Consumer

8 seconds, it’s not a long time. In 8 seconds Usain Bolt could run 83 metres Every 8 seconds someone, somewhere is born. In 8 seconds light travels nearly 1.5 million miles In 8 seconds hopefully, you have read this opening preamble… But how significant are 8 seconds, really? If you are one of Generation […]

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The benefits of putting a smile on your (watch) face

If you’ve ever looked to purchase a traditional watch, (you remember those aspirationally collectable, original items of wearable tech, the kind of thing with a couple of hands which noisily tick around counting out the hours, minutes and seconds, possibly with a little window denoting the date?) you may have noticed that the hands of […]

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Fake Marketing and the Problem of Trust

It’s an interesting time to be a marketer, with new hurdles rising and falling before many can even spot them. But there are some issues which nobody could miss. Carolyn Everson, Facebook’s vice president of global marketing solutions recorded a video for clients explaining the measures Facebook was taking to regulate their on-site advertisements and […]

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DECIDE celebrates winning silver

DECIDE has once again received industry recognition for the effectiveness of our design solutions at the prestigious Design Business Association (DBA) Design Effectiveness Awards. Receiving a Silver for our brand and packaging design for The Travelling Bee Company, DECIDE shared the stage with the cream of the UK’s leading design consultancies and brands such as […]

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The Modern Hunter Gatherer and the Rise of the Home Assistant

Consumer behaviours are constantly changing, and the consumer of today is a completely different animal to that of years gone by. As a result retailers and brands have to adapt and shift their strategies or face annihilation in the face of a new retailer versus consumer ‘arms race’.   Consider the humble supermarket visit, once […]

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Powerful packaging: enticing consumers to choose healthier options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

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Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014 Awards presented to Decide include: DBA Design Effecttiveness Award Winner; IPM Awards Silver Winner 2019; The Luxury Packaging Awards Finalist 2014; MDA Marketing Design Awards Finalist 2014