Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use it (It’s our way of making things better.)

But we’re also serious about fun. Our consumer psychologist, James, recently took part in I’m a Scientist (Get me out of here)…


This is a free online event where school students get to meet and interact with scientists. Specifically, this means that James has been taking part in a X Factor-style competition between other brain and behaviour scientists where Simon Cowell has been replaced by thousands of students.


The students challenge the scientists over intense, fast-paced, online live CHATs. Then they ASK the scientists all the questions they want to, and VOTE for their favourite scientist to win a prize of £500 to communicate their work with the public.

James says “In the space of only a few days, we tackled questions ranging from why we dream to how much alcohol the brain can handle, and from how language can influence subjective experience to how we make decisions when we need to wee!

Thanks to [the students] votes – and the generous souls from I’m a Scientist and the British Psychological Society – I now have the chance to use my £500 prize to make a small pack of experiments that classes around the world can use and reuse, share and add to. The next person to improve the lives of millions by helping us make better decisions could be anywhere right now…”

im a scientist get me out of here

How can you get involved? The event runs over two weeks every March, June, and November, so find their page now to sign up!


Posted by

Jo Errington-Stevens


20th March 2017


Great to see the fresh talent of tomorrow in force! @dandad #NewBlood18
We have an exciting #job opportunity for an Account Executive to join our Digital team in our #Newcastle office.
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