Fortnum- header image- blogFortnum & Mason recently revealed that their latest sales figures for its St Pancras store were “ahead of expectation for the business” with 42% sales growth year on year for the period of November 2014-February 2015.

What’s even more significant is that their iconic Tea Range was the ‘best performing’ category with sales 61% higher than expected. Read the full report in the Grocer here.

It’s no wonder that the performance of the Iconic Tea Range packaging redesign gained DECIDE. a prestigious gold award at the recent DBA Design Effectiveness awards 2015.

The new Tea-range designs are visually engaging and highly tactile to epitomise the luxuriousness and spirit of Fortnum & Mason – The Flagship Teas range clothed in ‘Eau de Nil’ (a unique colour synonymous with the brand), allow shoppers to ‘take a little piece of Fortnum’s home with them’.

[tw-button size=”medium” background=”” color=”” target=”_self” link=””]Click Here For The Full Case Study[/tw-button]


“We knew that a redesign of our speciality tea range would bring us great return on investment, but working with DECIDE has brought us sales uplifts beyond what we could have hoped as well as really underlining our authority in speciality tea.”

Fortnum & Mason


Posted by

Jo Errington-Stevens


17th March 2015
Great to see the fresh talent of tomorrow in force! @dandad #NewBlood18
We have an exciting #job opportunity for an Account Executive to join our Digital team in our #Newcastle office.
DECIDE delivers a unique taste of the North - Design Network North