Trends, insight & opinion.

Green Kit Kat anyone?

It goes without saying that shoppers and consumers increasingly expect their favourite brands to be environmentally conscious and minimise their impact on our fragile environment. With so much sustainable activity being applied however, getting brands’ green credentials to stand out from the crowd and have an additional positive effect on brand perception means getting creative with […]

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10 Things that make the North great

Inspired by our recent Packaging Design work for North Chocolates – a range of small batch, gourmet chocolate bars featuring illustrations of some of the great things the North has to celebrate and the current Great Exhibition of the North – a celebration of the innovative creative culture of the North of England, we thought it […]

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The world’s first Fairtrade cleaning range

DECIDE are proud to have worked with Traidcraft on the design of Clean & Fair –  the world’s first Fairtrade cleaning range made with sustainable fair trade palm oil. It’s also eco-friendly, made using organic, Fairtrade coconut oil from India. It’s shocking to know that much of the palm oil grown as an ingredient for many […]

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Powerful packaging: enticing consumers to choose healthier options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

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The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

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STANDING OUT ON THE SUMMER SHELF

Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]

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SAUSAGE, BRITISH, PORK

Sausage Week 2016

The 31st October sees the sizzling start of British Sausage Week 2016. At DECIDE. we don’t think you can beat a great British sausage, so we’ve taken a look at the beauty of the banger to celebrate.   10 Sizzling Sausage Stats & Facts Sausages were nicknamed bangers during the Second World War. Their high […]

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Let’s Talk Honey

Britain has lost more wildlife than the global average – we are one of the most nature depleted nations on the planet. 75% of our countryside is farmed and if you look for the steepest declines in wildlife populations and greatest threats of national extinction, you find them on farmed land. It’s true, our obsession […]

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Standing out on the festive shelf…

Trading at Christmas time is tough. Brands and retailers are squabbling for shares of wallet and attention at a time when shoppers don’t want to be bombarded with messages. They are focused on buying gifts for awkward relatives or avoiding the hoards of other shoppers in the supermarket. So, how and where to communicate with […]

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A coffee morning for a cause!

World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. They ask people all over the UK to host their own Coffee Mornings and donations on the day are made to Macmillan. Last year alone £25 million was raised and this year we hope to help them raise even more. As well as […]

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FORTNUM’S ICONIC TEA RANGE – A WINNER ALL ROUND

Fortnum & Mason recently revealed that their latest sales figures for its St Pancras store were “ahead of expectation for the business” with 42% sales growth year on year for the period of November 2014-February 2015. What’s even more significant is that their iconic Tea Range was the ‘best performing’ category with sales 61% higher […]

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RED NOSE YOUR ENGAGEMENT

  Getting the timing right to launch NPD We know what we’ll be having for breakfast in the run up to Red Nose Day!. Weetabix is an Official Partner and will be donating 5p from special packs of Weetabix Crispy Minis, Ready brek, and Weetos – Not only that, they have also launched a special edition […]

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