Spontaneous gifting for younger consumers

Travellers shopping in Duty Free are time-poor, travel-weary and easily distracted by the hustle and bustle of airport environments.

They need to be visually stimulated with product packaging that is attention-grabbing and offers something different to the ‘sea-of-sameness’ in Duty Free retail.

When asked to make this dream a reality for 2 brands in collaboration, we waved our creative wand to provide an exciting, dual-branded and ‘traveller-friendly’ packaging solution.

 

A unique visual profile is more effective than a thousand words in the international language of travel retail.

What we did

  • Idea Generation
  • Concept Development
  • Structural Design
  • Packaging Design