Taking Hob Salons to the next level

Hob Salons was hampered by a non-responsive website that didn’t reflect the brand personality, ethos or equity; putting off customers with a site that didn’t inspire or delight. It was at this point when DECIDE stepped in and opened the brand’s eyes to an opportunity the create something visually striking and effective in driving the brand message and ultimately online bookings.

We created a responsive website that reflects the brand’s premium and cutting edge personality, that will provide longevity for the coming years. The website was built within a bespoke content management system for versatility,  delivering a responsive website that is visually rich to excite users. The website showcases the Creative Director and 5x British Hairdresser of the Year’s award-winning collections in its full glory (Akin Konizi).

Every touchpoint on the luxury omni-channel shopper journey should create an immersive brand experience.

What we did

  • Concept and strategy
  • Wireframe and technical specification
  • User research
  • UX and Design
  • Web development
  • Online booking integration

“The website is far easier to explore and get a sense of what Hob is about. Previously the site lacked in every area and being non-responsive made the experience tedious and frustrating. Now I can move effortlessly through the site, which is really visually strong!”