A Great Exhibition deserves great design

The challenge for company founder and chocolate maker extraordinaire, Bev Stephenson at North Chocolates was to launch a selection of her award-winning, small batch gourmet chocolate bars to celebrate the special heritage, landscape, inventions and culture that are synonymous with the North East as part of The Great Exhibition of the North 2018. The event aims to showcase the very best of the region’s pioneering spirit in art, design and innovation, so it seemed only natural that North Chocolates should be a part of it.

Inspired by DECIDE’s seminar at a DNN (Design Network North) food and drink conference, which covered how DECIDE uses its proprietary ‘d3thinking tools’ to influence shopper decision making, Bev approached DECIDE to undertake this exciting packaging design project.

The new range packaging features craft paper stock imagery to enhance the product’s artisanal, handmade cues, with a colour coded ’splash’ of ink to visually differentiate between each product. The introduction of a graphic map border device to complement the brand’s ‘compass’ brand marque also reinforces the local provenance of the chocolate. Each pack features illustrations specially commissioned from local artist Suzanne Homer. The handmade chocolates range from a classic Single origin 45% Milk bar with an illustration of the iconic Tyne Bridge to one inspired by the ‘Great Reformer’ Earl Grey from Northumberland featuring a flavourful blend from Newcastle’s Estate tea Company proudly represented with an illustration of Newcastle’s famous city centre monument.

What we did

  • Packaging Design
  • Range rationalisation
  • Shopper Marketing

First reactions from stockists look promising, with demand exceeding expectations, and the range securing a coveted place within The Great Exhibition of the North corporate brand packs.

Grant Marshall, Creative Director
North Chocolates Milk Chocolate
North Chocolates Earl Grey Tea
North Chocolates Poster