Create the perfect salon look at home
To support the Nicky Clarke “Supershine” product range and drive awareness and trial, Team DECIDE developed an engaging online campaign linked to major retailers to offer consumers the chance to win an exclusive hair makeover at Nicky Clarke’s Mayfair salon as well as a fantastic range of runner-up prizes.
Leading beauty vloggers were engaged to provide credibility and a range of “how to” videos were also incorporated to provide inspiration and leverage Nicky Clarke’s expertise.
What we did
- Concept Development
- Strategy Implementation
- Shopper Marketing