DECIDE. SPARKLE OFF IN AID OF TEENAGE CANCER TRUST

Our amazing team here at DECIDE. are very excited about supporting The Teenage Cancer Trust this Christmas with our very own ‘Sparkle off’. The brief was – ‘don’t buy anything!’ – simply make an amazing Christmas Decoration from anything at home work or in the garden and embellish with Glitter and Glue and donate £2 […]

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Black Friday 2016

In the UK, many of us used to watch and judge with guilty pleasure as our American friends would tear each other apart to get that all-important ‘Thanksgiving’ bargain, with the slightly pompous thought that we would never resort to such extreme measures ourselves.   We were, of course, all proven wrong as we fell in […]

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stress, desk, work, office

National Stress Awareness day and the focus this year is on work based stress…

There has been so much written about stress in its many forms – “good stress” – when we are motivated to meet a deadline or make something happen and positive adrenaline courses through our veins, vs “negative stress” when our blood pressure rises and our hearts start racing in a fashion we know isn’t doing […]

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SAUSAGE, BRITISH, PORK

Sausage Week 2016

The 31st October sees the sizzling start of British Sausage Week 2016. At DECIDE. we don’t think you can beat a great British sausage, so we’ve taken a look at the beauty of the banger to celebrate.   10 Sizzling Sausage Stats & Facts Sausages were nicknamed bangers during the Second World War. Their high […]

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Happy World Smile Day :-)

World Smile Day has its origins in 1963 when commercial artist Harvey Ball created the smiley face to boost employee morale at work. The happy yellow “smiley” has since become an iconic symbol of happiness and goodwill around the world. Ball thought everyone should devote one day each year to smiles and kind acts, and – in 1999 – declared the […]

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We’re adding something to the debate

  The full seminar program listing all session presentations and contributors is now available on the Food Matters Live website:    

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Let’s Talk Honey

Britain has lost more wildlife than the global average – we are one of the most nature depleted nations on the planet. 75% of our countryside is farmed and if you look for the steepest declines in wildlife populations and greatest threats of national extinction, you find them on farmed land. It’s true, our obsession […]

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live

3,2,1 – Action

The latest trend to hit our pockets, screens and VR head-sets is happening right now. Live, streaming content is taking over pre-written tweets and scheduled content at high-traffic periods across the social networks bringing new meaning to current affairs and enabling brands to connect with a global following in real-time. Facebook has already taken an early lead […]

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Music can spice up your brand (whatever your musical taste)

If you’re a food or drinks brand, then a recent piece of gastrophysics research carried out by the University of Oxford’s Crossmodal Research Laboratory may be music to your ears! Professor Charles Spence, who led the research, says, “Soundscapes and music come together with taste to make the whole experience more stimulating, more enjoyable and […]

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12 ways to tap into positivity this January

With Christmas and New Year now behind us, the nights still dark and the weather a bit dreary, it can be hard to keep upbeat at this time of year. And many of us will be feeling the pinch in our pockets after the festivities, so budgets will be even tighter than usual.  So, here’s 12 […]

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Santa’s on crutches……

Here we are in our Crimbo Jumpers celebrating the end of an exciting year here at DECIDE. As a team, we’re delighted that our fundraising efforts have raised almost £1,000 for the following charities including:- We wish you all a very Merry Christmas and a prosperous New Year! Team DECIDE.    

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Standing out on the festive shelf…

Trading at Christmas time is tough. Brands and retailers are squabbling for shares of wallet and attention at a time when shoppers don’t want to be bombarded with messages. They are focused on buying gifts for awkward relatives or avoiding the hoards of other shoppers in the supermarket. So, how and where to communicate with […]

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Just another Manic Monday!

    Britons are predicted to splash out far more than their European counterparts on Christmas gifts this year, according to two separate reports. UK shoppers are expected to spend an average of £499 on presents this year… Broken down, this means that UK shoppers will spend around £36 per gift, compared to £26 elsewhere in Europe. […]

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Our Favourite Festive Ad’s

M&S #TheArtOfChristmas M&S opted for two spots rather than one longer Christmas ad this year. The first is this compilation film using a remix of Mark Ronson’s Uptown Funk, showcasing an amped up version of events that we’ll all recognise before Christmas. John Lewis #ManOnTheMoon They’ve looked to make a statement over the last few years and […]

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Consumer Trends driving visual pack design

Visual equity: strategies to maximise shelf impact As competition intensifies in better-for-you and functional food and drink categories, achieving a distinctive pack design that quickly gets consumer attention is a key component for success. Experts will discuss consumer trends impacting visual pack design and case studies will showcase how different uses of materials, colour, graphics […]

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Don’t miss DECIDE. talking at Food Matters Live 18th November 2015

  Food Matters Live – ExCel, London is the UK’s first cross-sector event proudly bringing together professionals from across the foodand drink, nutrition and health industries, to address one of the most important challenges of our time: MAXIMISING SHELF IMPACT THROUGH VISUAL EQUITY The 3 day event is free-to-attend and online registration is now open for professional visitors […]

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The Claus come out: how sharp is this year's festive offer? https://t.co/DDboIHz0yo
Check out 5 brands that are embracing the power of AI @wearedecide https://t.co/NdRCztfC7w pic.twitter.com/bwRIWj2d4n
https://t.co/94OnSmfdlc On November 22nd, DECIDE's Strategy & Planning Director Michael Pagan will chair a panel of… https://t.co/5PqarmdDor