Spotlight on… Anthony Welch, Senior Account Manager

Let’s take a closer look inside DECIDE and get to know some of our team in a series of short interviews….first up is Anthony Welch, Senior Account Manager. 3 words to describe DECIDE? Interesting, creative, fun If you had to eat one meal, every day for the rest of your life, what would it be? […]

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Mad as Hatters

Team DECIDE are looking rather ‘ Hat’tastic today – we’re all raising money for Brain Tumour Research, wearing our best hats, eating cake and dontating like crazy on our ‘Wear a Hat Day’! Our donations will be sent to this amazing charity to fund their life-saving science.  This charity is very close to our hearts as we continue […]

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Generation Z as a Consumer

8 seconds, it’s not a long time. In 8 seconds Usain Bolt could run 83 metres Every 8 seconds someone, somewhere is born. In 8 seconds light travels nearly 1.5 million miles In 8 seconds hopefully, you have read this opening preamble… But how significant are 8 seconds, really? If you are one of Generation […]

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The positive benefits of putting a smile on your (watch) face

If you’ve ever looked to purchase a traditional watch, (you remember those aspirationally collectable, original items of wearable tech, the kind of thing with a couple of hands which noisily tick around counting out the hours, minutes and seconds, possibly with a little window denoting the date?) you may have noticed that the hands of […]

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Fake Marketing and the Problem of Trust

It’s an interesting time to be a marketer, with new hurdles rising and falling before many can even spot them. But there are some issues which nobody could miss. Carolyn Everson, Facebook’s vice president of global marketing solutions recorded a video for clients explaining the measures Facebook was taking to regulate their on-site advertisements and […]

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The world’s first Fairtrade cleaning range

DECIDE are proud to have worked with Traidcraft on the design of Clean & Fair –  the world’s first Fairtrade cleaning range made with sustainable fair trade palm oil. It’s also eco-friendly, made using organic, Fairtrade coconut oil from India. It’s shocking to know that much of the palm oil grown as an ingredient for many […]

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DECIDE celebrates winning silver

DECIDE has once again received industry recognition for the effectiveness of our design solutions at the prestigious Design Business Association (DBA) Design Effectiveness Awards. Receiving a Silver for our brand and packaging design for The Travelling Bee Company, DECIDE shared the stage with the cream of the UK’s leading design consultancies and brands such as […]

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The Modern Hunter Gatherer and the Rise of the Home Assistant

Consumer behaviours are constantly changing, and the consumer of today is a completely different animal to that of years gone by. As a result retailers and brands have to adapt and shift their strategies or face annihilation in the face of a new retailer versus consumer ‘arms race’.   Consider the humble supermarket visit, once […]

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Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

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5 brands that are embracing the power of AI

Artificial intelligence is set to change the face of retail, yet only a few brands are capitalising on its current potential. Budget is a key barrier for marketers, as the computing technology required to make sense of unstructured data sets can be cost prohibitive for smaller brands. Those contemplating an investment may be hesitating due […]

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The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

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A new look for DECIDE’s creative workspace

DECIDE’s creative workspace has had a bit of a makeover and we’re all feeling upbeat as a result. DECIDE’s dedicated quiet zones and coffee bar’s style meeting areas make work so much more motivational and fun. In our inspiration room, wall to wall clouds on a blue sky background bring the outside, inside; vivid, intriguing […]

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Will it be your brand they choose?

POME – What’s it all about? Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use personal hygiene and skincare for the first time all carr corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases. […]

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Junior Great North Run First-Time runner

Proud moment at Junior Great North Run Huge congratulations to first time runner at the Simplyhealth Junior Great North Run 2017 Jamie Gee and his Dad, DECIDE’s John Gee who completed the 4 kilometres on Saturday 9th September along with around 6,000 other young runners – a fantastic achievement!    

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STANDING OUT ON THE SUMMER SHELF

Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]

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These boots were made for walking

Little feet in shoes are protected feet… There are 300 million barefoot children worldwide. 58 million children worldwide are not in school. 29 million of these are because they do not have the means. In many countries, you cannot go to school without a pair of shoes. This makes children extremely vulnerable to infection by […]

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Let’s take a closer look inside DECIDE @wearedecide and get to know some of our team in a series of short interview… https://t.co/GBUgwdH3V5
DECIDE are feeling 'Mad as Hatters' today as we raise money for Brain Tumour Research on the '@wearedecide Wear a H… https://t.co/C0k6pHpDaB
Team DECIDE's 'Wear a hat day' - raising money for Brain Tumour Research...@braintumourrsch #fundraising pic.twitter.com/rf9TfEQ8nE