Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]Read more
Little feet in shoes are protected feet… There are 300 million barefoot children worldwide. 58 million children worldwide are not in school. 29 million of these are because they do not have the means. In many countries, you cannot go to school without a pair of shoes. This makes children extremely vulnerable to infection by […]Read more
Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]Read more
TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]Read more
Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter. The Academy, formed in 1994, […]Read more
Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]Read more
It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1. Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing – www.fetch.co.uk – A pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]Read more
The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]Read more
You make 32,000 decisions every day.
What will be your next?