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Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

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DECIDE raises money for Brain Tumour Research

TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]

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DECIDE has designs on next thinking

Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous  European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter.   The Academy, formed in 1994, […]

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I’m a scientist get me out of here

Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]

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5 things your dog will love

It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1.  Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing – www.fetch.co.uk  – A  pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]

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Beyond Veganuary

The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]

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Seasons Greeting from DECIDE.

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DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

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https://t.co/YGFiPO6cPY DECIDE will be presenting at European Academy of Design ‘Design for Next’ Conference in Rom… https://t.co/cYOfhrDXD8
https://t.co/cgeHTOo7y6 DECIDE @wearedecide having serious fun on our 'Wear a Hat Day' in aid of Brain Tumour Resea… https://t.co/p4JC2u62D6
https://t.co/8hk6km2a5w DECIDE's Consumer Psych James has some serious fun in X-Factor style competition I'm a Scientist Get me out of here!

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