Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

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The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

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Will it be your brand they choose?

POME – What’s it all about? Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use personal hygiene and skincare for the first time all carr corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases. […]

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Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

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DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

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Black Friday 2016

In the UK, many of us used to watch and judge with guilty pleasure as our American friends would tear each other apart to get that all-important ‘Thanksgiving’ bargain, with the slightly pompous thought that we would never resort to such extreme measures ourselves.   We were, of course, all proven wrong as we fell in […]

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stress, desk, work, office

National Stress Awareness day and the focus this year is on work based stress…

There has been so much written about stress in its many forms – “good stress” – when we are motivated to meet a deadline or make something happen and positive adrenaline courses through our veins, vs “negative stress” when our blood pressure rises and our hearts start racing in a fashion we know isn’t doing […]

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Music can spice up your brand (whatever your musical taste)

If you’re a food or drinks brand, then a recent piece of gastrophysics research carried out by the University of Oxford’s Crossmodal Research Laboratory may be music to your ears! Professor Charles Spence, who led the research, says, “Soundscapes and music come together with taste to make the whole experience more stimulating, more enjoyable and […]

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Standing out on the festive shelf…

Trading at Christmas time is tough. Brands and retailers are squabbling for shares of wallet and attention at a time when shoppers don’t want to be bombarded with messages. They are focused on buying gifts for awkward relatives or avoiding the hoards of other shoppers in the supermarket. So, how and where to communicate with […]

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Just another Manic Monday!

    Britons are predicted to splash out far more than their European counterparts on Christmas gifts this year, according to two separate reports. UK shoppers are expected to spend an average of £499 on presents this year… Broken down, this means that UK shoppers will spend around £36 per gift, compared to £26 elsewhere in Europe. […]

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Our Favourite Festive Ad’s

M&S #TheArtOfChristmas M&S opted for two spots rather than one longer Christmas ad this year. The first is this compilation film using a remix of Mark Ronson’s Uptown Funk, showcasing an amped up version of events that we’ll all recognise before Christmas. John Lewis #ManOnTheMoon They’ve looked to make a statement over the last few years and […]

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A coffee morning for a cause!

World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. They ask people all over the UK to host their own Coffee Mornings and donations on the day are made to Macmillan. Last year alone £25 million was raised and this year we hope to help them raise even more. As well as […]

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Pucker up!

From the hopelessly romantic to the low-maintenance woman, there’s a lipstick out there for everyone. But here are 7 facts you didn’t know about your lippy: 1. Lipstick was once an indicator of social rank During the Roman Empire, lipstick was used to indicate social hierarchy. Even men wore lip paint to signify their social status. […]

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Wearing The Health Halo

    Self-diagnosis and an increased awareness of allergies and intolerances are ramping up the desirability for ‘free-‘from’ living. 1 in 5 (22%) of the population now consider themselves to have some form of food allergy or intolerance. And in the battle of sexes, a strong bias leans towards women who say they suffer 63% vs. […]

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Don’t forget Dementia Awareness Week!

  More melons please… It seems pretty trivial, humorous even – forgetting what you have in the fridge and, in my late mum’s case, buying a glut of melons every week (or tinned peaches in the case of the endearing Maud, in Emma Healey’s hugely insightful novel “Elizabeth is Missing”) – not remembering there are […]

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SAY YES TO LESS

Could it be that we’re finally leaving the era of faux beauty? Over the last few decades, beauty brands have unveiled an ever-widening range of hair and beauty products to make skin look tighter and younger, and hair smoother, fuller and longer. Yet in recent years there’s been an introduction to less-invasive treatments that revive […]

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Check out 5 brands that are embracing the power of AI @wearedecide https://t.co/NdRCztfC7w pic.twitter.com/bwRIWj2d4n
https://t.co/94OnSmfdlc On November 22nd, DECIDE's Strategy & Planning Director Michael Pagan will chair a panel of… https://t.co/5PqarmdDor
https://t.co/P6wsOUPv5V Multichannel and Omnichannel Marketing (and why it matters). pic.twitter.com/3mWfofVizT