Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

Read more

The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

Read more

STANDING OUT ON THE SUMMER SHELF

Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]

Read more

DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

Read more
SAUSAGE, BRITISH, PORK

Sausage Week 2016

The 31st October sees the sizzling start of British Sausage Week 2016. At DECIDE. we don’t think you can beat a great British sausage, so we’ve taken a look at the beauty of the banger to celebrate.   10 Sizzling Sausage Stats & Facts Sausages were nicknamed bangers during the Second World War. Their high […]

Read more

Let’s Talk Honey

Britain has lost more wildlife than the global average – we are one of the most nature depleted nations on the planet. 75% of our countryside is farmed and if you look for the steepest declines in wildlife populations and greatest threats of national extinction, you find them on farmed land. It’s true, our obsession […]

Read more

Standing out on the festive shelf…

Trading at Christmas time is tough. Brands and retailers are squabbling for shares of wallet and attention at a time when shoppers don’t want to be bombarded with messages. They are focused on buying gifts for awkward relatives or avoiding the hoards of other shoppers in the supermarket. So, how and where to communicate with […]

Read more

A coffee morning for a cause!

World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. They ask people all over the UK to host their own Coffee Mornings and donations on the day are made to Macmillan. Last year alone £25 million was raised and this year we hope to help them raise even more. As well as […]

Read more

FORTNUM’S ICONIC TEA RANGE – A WINNER ALL ROUND

Fortnum & Mason recently revealed that their latest sales figures for its St Pancras store were “ahead of expectation for the business” with 42% sales growth year on year for the period of November 2014-February 2015. What’s even more significant is that their iconic Tea Range was the ‘best performing’ category with sales 61% higher […]

Read more

RED NOSE YOUR ENGAGEMENT

  Getting the timing right to launch NPD We know what we’ll be having for breakfast in the run up to Red Nose Day!. Weetabix is an Official Partner and will be donating 5p from special packs of Weetabix Crispy Minis, Ready brek, and Weetos – Not only that, they have also launched a special edition […]

Read more

Influencing the Over-55 Shopper, A £280 Billion Prize!

A recent article in the Financial Times highlighted that ‘Britain’s young adults, who for much of the 20th century enjoyed living standards well above average, have been displaced by the rise of the comfortably-off pensioner in the most dramatic generational change in decades.’ No country for young men (or women) – the rising generation gap […]

Read more

DECIDE. wins gold DBA award for Fortnum & Mason iconic tea packaging

PROJECT: FORTNUM & MASON TEAS CLIENT: FORTNUM & MASON DESIGN: DECIDE & PETER WINDETT ASSOCIATES The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. The re-design stimulated an average overall 103% increase in total like-for-like range volume sales. The re-design addressed the naming […]

Read more

Down the rabbit hole

As a non-designer, working in a creative agency, the creative processes and brainstorming sessions often escape me, leaving me to admire the final product once it has undergone many painstaking rounds of editing, tweaking and negotiating. How does a professional creative think up a new logo or holding device for a brand? Which thoughts and […]

Read more

The Magic of Being Consistently Different

New Year, another new brief. As a designer the moment arrives where you put pencil to paper, switch on the Mac and begin to create a new design which must “maintain an element of consistency” but also “do something different”. Making best use of the readily available ‘toolkit’ of colours, shapes, images, font-styles and associated […]

Read more
The Claus come out: how sharp is this year's festive offer? https://t.co/DDboIHz0yo
Check out 5 brands that are embracing the power of AI @wearedecide https://t.co/NdRCztfC7w pic.twitter.com/bwRIWj2d4n
https://t.co/94OnSmfdlc On November 22nd, DECIDE's Strategy & Planning Director Michael Pagan will chair a panel of… https://t.co/5PqarmdDor