Trading during the summer months is tough. Brands and retailers are squabbling for shares of wallet and attention at a time while shoppers will do anything to avoid being indoors for a chance to soak up any moments of sun that breaks through the typically grim British clouds. Creating standout is an age-old challenge for […]

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DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

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Sausage Week 2016

The 31st October sees the sizzling start of British Sausage Week 2016. At DECIDE. we don’t think you can beat a great British sausage, so we’ve taken a look at the beauty of the banger to celebrate.   10 Sizzling Sausage Stats & Facts Sausages were nicknamed bangers during the Second World War. Their high […]

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Let’s Talk Honey

Britain has lost more wildlife than the global average – we are one of the most nature depleted nations on the planet. 75% of our countryside is farmed and if you look for the steepest declines in wildlife populations and greatest threats of national extinction, you find them on farmed land. It’s true, our obsession […]

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Standing out on the festive shelf…

Trading at Christmas time is tough. Brands and retailers are squabbling for shares of wallet and attention at a time when shoppers don’t want to be bombarded with messages. They are focused on buying gifts for awkward relatives or avoiding the hoards of other shoppers in the supermarket. So, how and where to communicate with […]

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A coffee morning for a cause!

World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. They ask people all over the UK to host their own Coffee Mornings and donations on the day are made to Macmillan. Last year alone £25 million was raised and this year we hope to help them raise even more. As well as […]

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Fortnum & Mason recently revealed that their latest sales figures for its St Pancras store were “ahead of expectation for the business” with 42% sales growth year on year for the period of November 2014-February 2015. What’s even more significant is that their iconic Tea Range was the ‘best performing’ category with sales 61% higher […]

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  Getting the timing right to launch NPD We know what we’ll be having for breakfast in the run up to Red Nose Day!. Weetabix is an Official Partner and will be donating 5p from special packs of Weetabix Crispy Minis, Ready brek, and Weetos – Not only that, they have also launched a special edition […]

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Influencing the Over-55 Shopper, A £280 Billion Prize!

A recent article in the Financial Times highlighted that ‘Britain’s young adults, who for much of the 20th century enjoyed living standards well above average, have been displaced by the rise of the comfortably-off pensioner in the most dramatic generational change in decades.’ No country for young men (or women) – the rising generation gap […]

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DECIDE. wins gold DBA award for Fortnum & Mason iconic tea packaging

PROJECT: FORTNUM & MASON TEAS CLIENT: FORTNUM & MASON DESIGN: DECIDE & PETER WINDETT ASSOCIATES The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. The re-design stimulated an average overall 103% increase in total like-for-like range volume sales. The re-design addressed the naming […]

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Down the rabbit hole

As a non-designer, working in a creative agency, the creative processes and brainstorming sessions often escape me, leaving me to admire the final product once it has undergone many painstaking rounds of editing, tweaking and negotiating. How does a professional creative think up a new logo or holding device for a brand? Which thoughts and […]

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The Magic of Being Consistently Different

New Year, another new brief. As a designer the moment arrives where you put pencil to paper, switch on the Mac and begin to create a new design which must “maintain an element of consistency” but also “do something different”. Making best use of the readily available ‘toolkit’ of colours, shapes, images, font-styles and associated […]

Read more @wearedecide DECIDE's favourite Summer Limited Edition Packaging 2017
We're supporting Sals Shoes-donating preloved kids shoes and eating huge amounts of cake to raise the dispatch fees… DECIDE will be presenting at European Academy of Design ‘Design for Next’ Conference in Rom…