Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

Read more

The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

Read more

Will it be your brand they choose?

POME – What’s it all about? Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use personal hygiene and skincare for the first time all carr corresponding sets of challenges that provide a completely different set of considerations when it comes to impending purchases. […]

Read more

These boots were made for walking

Little feet in shoes are protected feet… There are 300 million barefoot children worldwide. 58 million children worldwide are not in school. 29 million of these are because they do not have the means. In many countries, you cannot go to school without a pair of shoes. This makes children extremely vulnerable to infection by […]

Read more

Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

Read more

Beyond Veganuary

The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]

Read more

DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

Read more
stress, desk, work, office

National Stress Awareness day and the focus this year is on work based stress…

There has been so much written about stress in its many forms – “good stress” – when we are motivated to meet a deadline or make something happen and positive adrenaline courses through our veins, vs “negative stress” when our blood pressure rises and our hearts start racing in a fashion we know isn’t doing […]

Read more

Music can spice up your brand (whatever your musical taste)

If you’re a food or drinks brand, then a recent piece of gastrophysics research carried out by the University of Oxford’s Crossmodal Research Laboratory may be music to your ears! Professor Charles Spence, who led the research, says, “Soundscapes and music come together with taste to make the whole experience more stimulating, more enjoyable and […]

Read more

12 ways to tap into positivity this January

With Christmas and New Year now behind us, the nights still dark and the weather a bit dreary, it can be hard to keep upbeat at this time of year. And many of us will be feeling the pinch in our pockets after the festivities, so budgets will be even tighter than usual.  So, here’s 12 […]

Read more

Santa’s on crutches……

Here we are in our Crimbo Jumpers celebrating the end of an exciting year here at DECIDE. As a team, we’re delighted that our fundraising efforts have raised almost £1,000 for the following charities including:- We wish you all a very Merry Christmas and a prosperous New Year! Team DECIDE.    

Read more

Consumer Trends driving visual pack design

Visual equity: strategies to maximise shelf impact As competition intensifies in better-for-you and functional food and drink categories, achieving a distinctive pack design that quickly gets consumer attention is a key component for success. Experts will discuss consumer trends impacting visual pack design and case studies will showcase how different uses of materials, colour, graphics […]

Read more

Don’t miss DECIDE. talking at Food Matters Live 18th November 2015

  Food Matters Live – ExCel, London is the UK’s first cross-sector event proudly bringing together professionals from across the foodand drink, nutrition and health industries, to address one of the most important challenges of our time: MAXIMISING SHELF IMPACT THROUGH VISUAL EQUITY The 3 day event is free-to-attend and online registration is now open for professional visitors […]

Read more

Charity begins in the office!

Here’s some snaps from our Macmillan coffee morning: By purchasing cakes, cups of coffee and raffle tickets, we are delighted that the money raised from our coffee morning will help to make a difference to those facing cancer. From all @Team DECIDE.

Read more

Dairy-free Eggs- It’s all in the timing

2015 sees the UK ‘free-from’ market continuing to perform strongly, having doubled in size between 2009 and 2014 to reach an estimated £365 million. While growth is expected to slow, the market is still forecast to increase by over 50% between 2014 and 2019, laying strong foundations for a profitable future ahead. Smart confectionery brands are capitalising […]

Read more
Check out 5 brands that are embracing the power of AI @wearedecide https://t.co/NdRCztfC7w pic.twitter.com/bwRIWj2d4n
https://t.co/94OnSmfdlc On November 22nd, DECIDE's Strategy & Planning Director Michael Pagan will chair a panel of… https://t.co/5PqarmdDor
https://t.co/P6wsOUPv5V Multichannel and Omnichannel Marketing (and why it matters). pic.twitter.com/3mWfofVizT