Mad as Hatters

Team DECIDE are looking rather ‘ Hat’tastic today – we’re all raising money for Brain Tumour Research, wearing our best hats, eating cake and dontating like crazy on our ‘Wear a Hat Day’! Our donations will be sent to this amazing charity to fund their life-saving science.  This charity is very close to our hearts as we continue […]

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Generation Z as a Consumer

8 seconds, it’s not a long time. In 8 seconds Usain Bolt could run 83 metres Every 8 seconds someone, somewhere is born. In 8 seconds light travels nearly 1.5 million miles In 8 seconds hopefully, you have read this opening preamble… But how significant are 8 seconds, really? If you are one of Generation […]

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The positive benefits of putting a smile on your (watch) face

If you’ve ever looked to purchase a traditional watch, (you remember those aspirationally collectable, original items of wearable tech, the kind of thing with a couple of hands which noisily tick around counting out the hours, minutes and seconds, possibly with a little window denoting the date?) you may have noticed that the hands of […]

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Fake Marketing and the Problem of Trust

It’s an interesting time to be a marketer, with new hurdles rising and falling before many can even spot them. But there are some issues which nobody could miss. Carolyn Everson, Facebook’s vice president of global marketing solutions recorded a video for clients explaining the measures Facebook was taking to regulate their on-site advertisements and […]

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DECIDE celebrates winning silver

DECIDE has once again received industry recognition for the effectiveness of our design solutions at the prestigious Design Business Association (DBA) Design Effectiveness Awards. Receiving a Silver for our brand and packaging design for The Travelling Bee Company, DECIDE shared the stage with the cream of the UK’s leading design consultancies and brands such as […]

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The Modern Hunter Gatherer and the Rise of the Home Assistant

Consumer behaviours are constantly changing, and the consumer of today is a completely different animal to that of years gone by. As a result retailers and brands have to adapt and shift their strategies or face annihilation in the face of a new retailer versus consumer ‘arms race’.   Consider the humble supermarket visit, once […]

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Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

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5 brands that are embracing the power of AI

Artificial intelligence is set to change the face of retail, yet only a few brands are capitalising on its current potential. Budget is a key barrier for marketers, as the computing technology required to make sense of unstructured data sets can be cost prohibitive for smaller brands. Those contemplating an investment may be hesitating due […]

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The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

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A new look for DECIDE’s creative workspace

DECIDE’s creative workspace has had a bit of a makeover and we’re all feeling upbeat as a result. DECIDE’s dedicated quiet zones and coffee bar’s style meeting areas make work so much more motivational and fun. In our inspiration room, wall to wall clouds on a blue sky background bring the outside, inside; vivid, intriguing […]

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Junior Great North Run First-Time runner

Proud moment at Junior Great North Run Huge congratulations to first time runner at the Simplyhealth Junior Great North Run 2017 Jamie Gee and his Dad, DECIDE’s John Gee who completed the 4 kilometres on Saturday 9th September along with around 6,000 other young runners – a fantastic achievement!    

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Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

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DECIDE raises money for Brain Tumour Research

TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]

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DECIDE has designs on next thinking

Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous  European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter.   The Academy, formed in 1994, […]

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I’m a scientist get me out of here

Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]

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5 things your dog will love

It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1.  Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing – www.fetch.co.uk  – A  pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]

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