Powerful packaging design: enticing consumers to choose healthier food options

Powerful packaging design: enticing consumers to choose healthier food options Much research solidifies design’s role as a powerful influencer when making food choices. Packaging design and structure is the first point of product engagement for many consumers. How it is used to effectively influence healthy food choice through imagery, size and structure plays a huge […]

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5 brands that are embracing the power of AI

Artificial intelligence is set to change the face of retail, yet only a few brands are capitalising on its current potential. Budget is a key barrier for marketers, as the computing technology required to make sense of unstructured data sets can be cost prohibitive for smaller brands. Those contemplating an investment may be hesitating due […]

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The difference between multichannel and omnichannel marketing (and why it matters)

In today’s marketing climate, digital could easily be mistaken as the be-all and end-all of a brand. Indeed, Marketing Week and Forbes point out that company’s digital marketing campaigns are ever increasing in priority and budget. The fact is that, in many product categories, shoppers require a more tangible experience to warrant a purchase. For […]

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A new look for DECIDE’s creative workspace

DECIDE’s creative workspace has had a bit of a makeover and we’re all feeling upbeat as a result. DECIDE’s dedicated quiet zones and coffee bar’s style meeting areas make work so much more motivational and fun. In our inspiration room, wall to wall clouds on a blue sky background bring the outside, inside; vivid, intriguing […]

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Junior Great North Run First-Time runner

Proud moment at Junior Great North Run Huge congratulations to first time runner at the Simplyhealth Junior Great North Run 2017 Jamie Gee and his Dad, DECIDE’s John Gee who completed the 4 kilometres on Saturday 9th September along with around 6,000 other young runners – a fantastic achievement!    

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Is your Brand in tune with consumers?

Instant success – bottled Music can play an important part in influencing how people choose brands. A recent study tested a random sample of people by showing them a fictitious mineral water brand with three versions of musical accompaniment. Two of these accompaniments were designed specifically for the test (i.e. they were unfamiliar to the […]

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DECIDE raises money for Brain Tumour Research

TEAM DECIDE wore their favourite bobble hats, caps and fancy dress hats in aid of Brain Tumour Research’s ‘Wear A Hat Day’ on Wednesday 29th March. Our donations will be sent to this amazing charity to fund their life-saving science. While we wear our hats and raise money, we think about how this charity means […]

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DECIDE has designs on next thinking

Following the enthusiastic reception to our d3eclipse design measurement methodology (presented at the previous  European Academy of Design conference in Paris), DECIDE has again been invited to present a whitepaper on our latest design measurement & shopper insight tools at the upcoming EAD international conference in Rome this Easter.   The Academy, formed in 1994, […]

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I’m a scientist get me out of here

Here at DECIDE we use tools from Science and Creative industries to help brands get in baskets. Creative visuals that are built using decision science are better at influencing decision-makers in the moments that matter most. And this is important. We take our role in science seriously, and we want to encourage everyone to use […]

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5 things your dog will love

It’s nearly time for Crufts so DECIDE have been getting in the mood and have shortlisted 5 things that we think dogs would love… 1.  Give your Dog a Treat The Barking Bakery – Vanilla Woofin with Pink Yogurt Icing – www.fetch.co.uk  – A  pawlickingly, dogglicious treat for your pooch, handmade in their bespoke ‘Pet Petisserie’ […]

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Beyond Veganuary

The Veganuary campaign, encouraging people to try a vegan diet, received record support with over 50,000 people signing up to start in January 2017. Campaign organisers say following a vegan diet, even for such a short spell, can bring benefits to your health including reducing obesity, cutting blood pressure, and lowering the levels of type […]

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Seasons Greeting from DECIDE.

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DECIDE Christmas closing dates

Seasons Greetings from everyone at DECIDE. We would like to take this opportunity to thank you for your support during the past year and wish you a fabulous Christmas and prosperous New Year. Christmas Closing Dates:   We are taking a break over the festive period so will be closing our doors on Friday 23rd December […]

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DECIDE. SPARKLE OFF IN AID OF TEENAGE CANCER TRUST

Our amazing team here at DECIDE. are very excited about supporting The Teenage Cancer Trust this Christmas with our very own ‘Sparkle off’. The brief was – ‘don’t buy anything!’ – simply make an amazing Christmas Decoration from anything at home work or in the garden and embellish with Glitter and Glue and donate £2 […]

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Black Friday 2016

In the UK, many of us used to watch and judge with guilty pleasure as our American friends would tear each other apart to get that all-important ‘Thanksgiving’ bargain, with the slightly pompous thought that we would never resort to such extreme measures ourselves.   We were, of course, all proven wrong as we fell in […]

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Happy World Smile Day :-)

World Smile Day has its origins in 1963 when commercial artist Harvey Ball created the smiley face to boost employee morale at work. The happy yellow “smiley” has since become an iconic symbol of happiness and goodwill around the world. Ball thought everyone should devote one day each year to smiles and kind acts, and – in 1999 – declared the […]

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The Claus come out: how sharp is this year's festive offer? https://t.co/DDboIHz0yo
Check out 5 brands that are embracing the power of AI @wearedecide https://t.co/NdRCztfC7w pic.twitter.com/bwRIWj2d4n
https://t.co/94OnSmfdlc On November 22nd, DECIDE's Strategy & Planning Director Michael Pagan will chair a panel of… https://t.co/5PqarmdDor